Tracking our audience’s behavior reveals important insights into how users reach our website. Are they coming through Google searches, direct site visits, paid ads, or email links? In this analysis, we determined that the majority of traffic comes from organic searches, highlighting the critical role that search engines play in driving visitors to our site. On the other hand, mobile push notifications, such as text alerts for due payments or semester start reminders, generate the lowest amount of traffic.
Recommendations for Enhancing SEO and Content on High-Value Pages:
- Strengthen SEO for High-Value Pages:
- Observation: With the majority of traffic coming from organic searches, it’s crucial that our high-value pages—such as program information, admissions, and student services—are optimized for search engines.
- Recommendation: Focus on enhancing SEO for these high-traffic pages by updating content with relevant keywords, adding alt text to images, and improving meta descriptions. This will ensure our pages continue to rank highly in search results and attract even more visitors through organic search.
- Refresh Content to Keep Visitors Engaged:
- Observation: High-traffic pages need to remain up-to-date and engaging to convert visitors into leads or students.
- Recommendation: Regularly refresh content on these key pages with new information, student testimonials, success stories, and visual content (such as videos or infographics). Engaging, fresh content can help retain users and encourage them to explore further or take action.
- Leverage Mobile Push Notifications for Timely Updates:
- Observation: While mobile push notifications currently generate the least amount of traffic, they are still a valuable tool for sending critical information to users.
- Recommendation: Expand the use of push notifications beyond reminders for payments or semester starts. Consider using them to alert students about important dates, enrollment opportunities, campus events, or new content updates. This will encourage more users to engage with the site through mobile alerts.
- Enhance Cross-Channel Integration:
- Observation: Users are reaching our site through a variety of channels, with organic search being the strongest. However, integrating our content strategy across all channels can help maximize reach.
- Recommendation: Use a consistent content strategy across high-value pages, emails, and paid ads. Ensure that the messaging aligns across platforms and encourages users to explore our website, regardless of how they initially arrive. Use high-performing organic pages to inform your paid search and email strategies for greater overall impact.
By focusing on SEO improvements and content updates on high-traffic, high-value pages, we can ensure continued growth in organic search traffic, better engagement with site visitors, and improved overall user experience across all channels.
