Analyzing user behavior through our site analytics reveals encouraging trends. We have a high volume of unknown users, which is fantastic, indicating new or potential visitors exploring our site. Additionally, current students drive the most page views, showing ongoing engagement with the content. By understanding which pages get the most views and clicks, we can strategically enhance user flow to better serve both groups.
At this time of year, with classes already in session, potential students may not be actively seeking class information until mid-semester, especially if they plan to start next year. However, this presents a unique opportunity to engage and capture their interest early.
Recommendations to Lure Potential Students:
- Create Engaging Future-Student Pathways:
- Observation: While potential students may not be actively searching for classes now, they are likely exploring options for the future.
- Recommendation: Develop a tailored pathway specifically for future students. Use strategic CTAs like “Start Planning for Next Semester” or “Explore Your Future” to direct potential students to pages that outline program benefits, student success stories, and easy ways to request information or sign up for reminders about upcoming enrollment periods.
- Leverage High-Traffic Pages to Promote Early Engagement:
- Observation: Pages with high views and clicks, especially those frequented by current students, present an opportunity to capture the attention of unknown users and potential students.
- Recommendation: Place banners or pop-up notifications on high-traffic pages, such as student resources or academic programs, to highlight upcoming enrollment opportunities, campus events, or virtual info sessions. These can be targeted towards visitors who have not yet registered or applied.
- Offer Mid-Semester Touchpoints:
- Observation: Potential students may not actively be ready to enroll but could benefit from resources or opportunities that keep them engaged until they’re ready to commit.
- Recommendation: Introduce mid-semester touchpoints, such as interactive “Program Discovery” tools, campus visit opportunities, or webinars. These will keep potential students engaged with relevant content without pressuring them to make immediate decisions.
- Improve Exit Pages with Clear Next Steps:
- Observation: Exit pages with high traffic from unknown users can indicate points where visitors drop off.
- Recommendation: Identify high-exit pages and implement clear next-step options for potential students, such as signing up for newsletters, requesting information, or exploring a “future student” section of the site. Adding gentle nudges like “Don’t Miss Out—Learn More About Upcoming Enrollment” can encourage them to stay connected.
